In today’s dynamic business world, data analytics plays a key role in optimizing operations and increasing efficiency. Company Interpublic, with representation and management in Cyprus, seeks to use data as a means to make more informed decisions and improve its services in the field of import and distribution of laundry and cleaning products, air fresheners, toilet paper, napkins, cosmetics and perfumes. The use of data analytics allows Interpublic to identify key trends and patterns in consumer behavior. This, in turn, helps to better understand the market and optimize the products and services offered. Interpublic has already successfully applied data analytics in various aspects of its business. By analyzing customer preferences and feedback, the company is able to adapt its offerings to better meet customer needs. Data analytics is an integral part of Interpublic’s sustainable growth strategy. The company plans to continue investing in technologies and tools that will help it remain competitive and provide high-quality services to its customers.